Ecomobility, carsharing, car-pooling, electric mobility, autonomous transport … These are all terms that currently characterize conversations with local authorities. Small or large, urban, peri-urban or rural, all reflect on the new services that they can offer to their citizens in tune with the uses of mobility that are gaining ground, especially in the younger generations.
Mobility becomes a service
Because of expectations and ways of moving change. Environmental concerns and the ecological urgency of reducing CO2 and particulate emissions are boosting electric mobility services like Autolib ‘, when the increasing use of smartphones and the development of collaborative platforms allow services like Blablacar, Drive, Ouicar and platforms that aggregate all services (eg Free2move, Vianavigo) to democratize carsharing and carpooling. It should be noted, however, that these services are often limited to major cities, which are therefore the best equipped for public transport.
Another factor in favor of these new mobilities: the vast majority of Millennials believes that moving no longer requires the possession of a personal vehicle. Knowing that the cost of possession and use of a vehicle (source ADEME 2012) is 4350 euros per year, and that on average it is parked 96% of the time, the interest to consumer mobility in the form of service offered is rising, both to simplify daily trips and to rationalize the cost / environmental impact ratio.
To overcome the absence of public transport
While the most environmentally-friendly mode of transport is still public transport, reflections are advancing, particularly in peri-urban and rural areas where there is little or no networking of these infrastructures, and in any case insufficient to meet mobility needs. populations. The real challenge in these territories concerns short-distance daily mobility. This is where you have to create new sustainable services by adapting the sharing of vehicles, paths and charging points.
On these geographies, intermodality must be thought of differently, playing on the complementarity between the personal vehicle and new services that are starting to appear. Services can be imagined by the donors of collective habitats for the provision of electric vehicles for carsharing, or even carpooling, for the tenants of their residences. This is what Maine-et-Loire Habitat did in Trélazé near Angers or CoopImmo in La Queue en Brie.
Other ways: communities can take advantage of the fleet of vehicles owned by the public organization. The Departmental Council of Orne with the project AutoFree61 puts, for example, its fleet of 6 electric vehicles (Zoe and Kangoo) of its employees at the disposal of citizens 24/24. His desire is to limit unproductive vehicles while offering a source of savings to the public insofar as they can serve as a second vehicle at a lower cost.
Hybrid models can also be imagined with the sharing of the fleet of vehicles of large companies of the French regions with the citizens, the evening, the weekend and the holidays, in close consultation with the communities of surrounding communes. This makes it possible to rationalize the use of vehicles while offering a value-added service in the territories in which these companies operate.
It is also possible to offer a service both for people looking for a complimentary vehicle and for those who are excluded from mobility. This is what created the Community of Communes of the Upper Chevreuse Valley with Soli-Drive: an innovative service of solidarity mobility, subsidized by the Ile-de-France Region and Ademe Ile-de-France, which allows a person who can not drive to come into contact, via the platform, with a driver from his neighborhood who will convey it in exchange for the payment of the journey.
Revitalize by facilitating sustainable mobility
These new mobilities will contribute to making the French territory even more attractive and will participate in the revitalization of rural and peri-urban areas. To meet the new expectations of consumers and citizens, eco-mobility stakeholders are inventing and experimenting with models that will be our daily life tomorrow. In particular, we are convinced that the “carsharing – carpooling” partnership increases the interest in these new generation services. So do not be afraid to innovate, the possibilities are multiple and complementary and they will allow us to rethink the quality of life of tomorrow.