Facebook announces the worldwide launch of “Watch”, its space dedicated to video. The service already has 50 million users.
Launched in 2017 in the United States, “Watch” arrives in France – and worldwide – August 29, 2018. This new space dedicated to video on Facebook has been imagined by the social media to allow his “community to discover content and discuss it with their friends, with other fans, or even with the content/media creators themselves, “Facebook said in a statement. Thus, users have a “place” to discover new videos on their favorite topics (sports, news, for example), but also to follow the creators of content and media they enjoy. To do this, it is possible, from its news feed Watch, to customize its “Watchlist”, gathering the latest videos of pages and tracked personalities, by selecting new videos or removing them. Watch is also a space for saving videos to watch offline content. “Coming soon, we’ll be introducing new experiences into your Watch feed, such as Watch Parties, and making Live Videos easier to find so you can chat live important events,” promises Facebook.
The social media also plans to expand its Ad Breaks program, to allow more partners, brands or media content creators, in particular, to monetize their videos.
According to Facebook, since its launch in the United States, each month, more than 50 million people come on Watch to consume video content for at least 1 minute. Since the beginning of 2018, the time spent by users on Watch has been multiplied by 14.
To access Watch on iOS and Android, look for the Watch icon in its shortcut bar or via the “See more” bookmark on Android and iOS.
Facebook deploys Watch in the United States
After two weeks of limited testing, Facebook is rolling out its new video service. The watch must compete with YouTube and Netflix on long videos and allow Facebook to recover a portion of TV advertising budgets.
An express deployment: two weeks after announcing Watch, its platform dedicated to long videos produced by it, channels or influencers, Facebook ends its tests and makes accessible these contents to all of its US users.
Watch is now fully integrated into the social network. On mobile, a button allows to access it as easily as a newsfeed. The service is also available on desktop and TV. Its features are similar to those of YouTube because it is possible to subscribe to channels, select videos to watch later or to benefit from thematic videos on the homepage made from previously viewed videos. Watch stands out, however, with the ability to access videos watched or liked by his friends. Facebook comments will also be accessible via Watch. Hundreds of live series shows or sports events are already on offer. Facebook is associated with actors like BuzzFeed, Condé Nast Entertainment or the National League Baseball (MLB).